I create movement-led photo and video campaigns for fitness, wellness, ocean, outdoor, beverage, and active lifestyle brands — handling the full production from concept to delivery.

Brands hire me when they need more than a photographer. I source talent, scout locations, manage permits, build shot lists, schedule the day, direct natural movement, style products, coordinate the crew, send live updates, and make sure every product, look, and deliverable is accounted for.

Because I live the lifestyle I shoot — surfing, running, strength training, yoga, ocean sports, and travel — I understand how active brands should feel, move, and sell.

Nicole has worked with:

Nike Swim GoMacro LainSnow RipSkirt Kitty & Vibe Lime Ricki Vessi Waiakea Rukket Sports

Haleiwa Distilling Company Stab Magazine Eurail The Inertia Sanuk Jolyn Mikoh BruMate

FreeSurf Legacy The Label Pocari Sweat Before Work Surf Club Surfer’s Jewelry Sheila The Label

Maven Thread Sol-ti Mahi Mahi Surf Resort Saturday Swim Poler Surf Girls Production Lola Productions

More About Nicole

Nicole@nikkicolesurfer.com

I’m a Hawaii-based commercial photographer and producer helping active, wellness, ocean, beverage, and lifestyle brands create campaign-ready photo and video content without managing the production themselves.

I’ve spent my life inside the worlds I photograph — surfing competitively for five years, traveling through 22 countries, running a marathon, training with run clubs, practicing yoga, lifting, and building my life around movement, wellness, and the outdoors.

That means I don’t need to fake the feeling of an active brand. I understand the details: how a runner warms up, how swimwear moves in water, how a can catches light, how a group fitness class actually flows, how ocean and outdoor shoots need to be timed, and how to direct talent so movement feels real instead of staged.

From casting and locations to permits, shot lists, movement direction, day-of updates, and final delivery, I handle the full shoot process for remote and on-location brand teams.

A woman photographer and producer, Nicole Nason, with long blonde hair smiling while holding a camera on a beach with water, trees, mountains, and cloudy sky in the background.